Left Right Agency contacted Bespoke Consult requiring assistance with the PR arm of the BIC Flex 5 launch in South Africa. Traditionally a PR campaign extends for a minimum of six months to allow for long lead media coverage to filter through. However, due to budget and time constraints, Bespoke was requested to decrease this time period to two months – one month prior to the launch date for prep work and the month of the launch. The VIP launch event took place at Katy’s Palace in Kramerville (Sandton) on the 8th of October 2015. Bespoke was required to invite media to attend the event and garner media coverage on the night and thereafter for the new shaver.
The total PR value of coverage received was R752 810.
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